Matter— an agency delivering proven high-tech and consumer PR supported by high-impact marketing and creative– today announced the promotion of Sara Beth Fahey to Senior Vice President. In addition to continuing to deliver high-level client strategy and program development, Fahey will lead Matter’s newly formed public relations media group, alongside Andrew Petro as the group’s Director.

The newly formed PR Media Group will serve as a specialized center of excellence focused on delivering smarter, more strategic and more measurable media relations programs for clients across the agency. The group is charged with developing and executing integrated earned media strategies that elevate brand visibility, strengthen thought leadership and drive meaningful business impact. In addition to leading high-profile announcements and identifying innovative paths to coverage, the team will leverage advanced reporting and analytics, including emerging GenAI and LLM visibility metrics, to help clients better understand and maximize the value of earned media.

“Sara Beth shows an uncommon ability to drive PR strategy for her clients, both anticipating where media is heading and navigating rapid change with real-time results,” said Scott Signore, Principal and CEO of Matter. “She leads with expertise, care and conviction, and we’re looking forward to our talented media group driving a standard-setting approach to coverage and visibility for Matter’s clients.”

Fahey’s promotion marks yet another milestone in her nine years with the agency. Since joining Matter’s public relations group, she’s built a trusted reputation, inside and outside of the agency, from her track-record of delivering high-impact results for clients, expanding the agency’s client roster and playing an active role in mentoring and developing emerging talent.

“I’m proud to lead Matter into a new chapter of media strategy with this team by my side,” said Sara Beth Fahey, Senior Vice President at Matter. “As traditional media continues to reshape within an expanding digital ecosystem, we’re focused on bringing Matter’s depth of experience to stay one step ahead, so clients know their stories are getting in front of the right people in this moment of discovery.”

The launch of its PR media group builds upon a period of sustained momentum at Matter, as the agency continues to grow its team at all levels, expand innovative offerings and deepen integration of services to meet new opportunities that brands face.

For more information about Matter Communications, its leadership team and media group, visit matternow.com.

About Matter Communications

Matter is an agency delivering proven PR, marketing and creative solutions that drive results. Founded in 2003, with offices spanning North America, Matter works with the world’s most innovative companies across high-technology, healthcare, consumer technology and consumer markets. For more information, visit https://www.matternow.com.